## **Why It Works on the Human Brain**
The reason this phrase is so effective isn’t accidental—it taps directly into human psychology.
### **1. Curiosity Gaps**
Our brains hate unfinished stories. When information is teased but not delivered, it creates a *curiosity gap*—a psychological itch we feel compelled to scratch.
“The answer is in the 1st comment” is essentially saying:
> “You’re missing something important.”
And our instinct is to go find it.
### **2. Fear of Missing Out (FOMO)**
The implication is that *others* already know the answer. You’re late. Everyone else has seen it.
No one wants to be the last person out of the loop.
### **3. Effort Justification**
Once we scroll, search, or comment, we’ve invested effort. That makes us more likely to stay engaged—even if the payoff is disappointing.
### **4. Social Proof**
Seeing hundreds or thousands of comments reinforces the idea that the content is worth engaging with—even when it isn’t.
