Where Did “The Answer Is in the 1st Comment” Come From?
This tactic didn’t start as a grand strategy. It emerged organically on platforms like Facebook, TikTok, Instagram, and YouTube Shorts—places where **engagement metrics matter more than almost anything else**.
Algorithms reward:
* Comments
* Replies
* Time spent interacting
* Back-and-forth discussion
Creators quickly realized something important:
If you **withhold information** and force users into the comments, engagement skyrockets.
Thus, the phrase was born—not as a joke, but as a growth hack.
What started with innocent posts like:
> “Recipe in the first comment!”
Evolved into:
> “This will shock you… answer in the 1st comment.”
And eventually:
> “They don’t want you to know this. Check the comments.”
