No explanation.
No context.
Just a digital nudge telling you to keep scrolling—but in a different direction.
At first glance, it seems harmless. Maybe even clever. But this phrase has become one of the most powerful—and controversial—engagement tools of the modern internet.
So why is it everywhere?
Why does it work so well?
And what does it say about how we interact with content today?
Let’s break it down.
