An Itchy Rash Keeps Flaring Up Under My Breasts in Winter—What Can I Do Today?

2. Reduce Friction and Trapped Moisture

  • Wear a soft, breathable cotton bra or bralette
  • Avoid underwire or tight bands while the rash is active
  • At home, consider going braless if comfortable

If skin rubs together, friction can worsen itching and delay healing.

3. Apply a Barrier or Soothing Product

Depending on what you already have at home, one of the following may help:

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